Research suggests that charisma is determined by:
When you are talking, what is the experience like for the listener? Are you open, animated, demonstrative and dynamic? Is there a degree of intensity and passion in your communication? These characteristics capture people's attention and help them to connect with their own passion. Even something as simple as saying 'hello' to a friend can be 'charismatic' and demonstrate clearly how pleased you are to see them or be muted. That 'hello' may then set the tone for the interaction and, if it is the first time you have met, the rest of the relationship.
However, all that expressiveness wears pretty thin if people get the message that, in the end it is all about you. That you want all the limelight. Truly charismatic people also know when and how to give their attention to others. They listen intently. Their non-verbals show that they care about hearing your opinion and are moved by what you say.
So, if you aren't naturally expressive, would it be fake to adopt these characteristics?
I think, it depends on the reason you want to become more memorable and engaging. Does it align with some deeply held values? Perhaps you want to connect more deeply with the people you meet? Perhaps you want people to have a better experience when they interact with you?
When a change in behaviour is about becoming more like the person you want to be, then it might feel fake at first but over time it feels more and more like an expression of the 'real you'.
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